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Bakers at Crufts


Sanchuri were asked to create a retail based stand for Bakers at Crufts to help promote their new product launch and ‘Gravy Train’  advertising campaign. We created a full size branded train station in the exhibition hall complete with a mock train carriage which doubled as a demo and sampling area for their new product launch. The main station functioned as a sales outlet with the shelves stackable from inside the store room to maintain full shelves with minimum disruption to the public.  A high level projection screen also ensured the new advertising was visible to all the hall visitors.  We provided design concepts, 3D visualisation, operational guidance, structural planning, service coordination, graphic design and artworking as well as overseeing production and installation.